About The Principle Trust

Who We Are

The Principle Trust Children’s Charity was founded in 2011 by Mike Davies MBE, following his long term desire to help children who are disadvantaged. Together with a group of employees from Principle Healthcare, he decided to form a charity that could provide respite holidays for disadvantaged children and their families. The families we help primarily live in Yorkshire.

What We Do

Our aim is to improve the quality of life for young children and their families.  The children we help could be disadvantaged socially, physically, emotionally or as a result of extreme poverty or illness.  We support them through the provision of exciting seaside breaks.

A holiday or respite break is proven to have a profoundly positive effect on the health and wellbeing of a child and their family or carer.

As adults, we countdown to our summer holidays to recharge our batteries. But they can also be a profoundly beneficial time for children for a number of reasons.


Parents or carers are focused not on work, but on play, thereby giving their child the prized gift of time. Mum or Dad, building sandcastles, playing badminton on the beach, jumping over waves, it seems like fun, but it’s also “attachment play”, vital for bonding and enhances self-esteem.

Using the brain’s PLAY and SEEKING systems also encourages cognitive functioning, social intelligence and well-focused, goal-directed behaviours that may last a lifetime, especially for children who have little experience of play outside the confines of their own hospital or home, or those who have learning difficulties or behavioural problems. Even improvements are made in a child’s attention and concentration levels after being in nature for only 20 minutes, simply a walk together in green space calms the body, lowering blood pressure and stress hormone levels and even cholesterol – so parents and carers stand to benefit too.


The Principle Trust Log Cabin Appeal

Help us raise £100K over the next 2 years to buy a log cabin in the Yorkshire Dales.

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