The Principle Trust Among First Charities to Adopt New National Fundraising Code

We’re proud to share an important milestone for The Principle Trust Children’s Charity – one that reflects our core values of integrity, transparency, and public trust.

As of 1st November, The Principle Trust has officially adopted the newly updated Code of Fundraising Practice, launched by the Fundraising Regulator. We’re honoured to be among the first 1,600 charities in the UK to implement these changes.

This updated code forms part of a wider national commitment to improving how fundraising is conducted across the sector, ensuring supporters feel protected, respected, and fully informed. Alongside it, the Fundraising Regulator has introduced a new public directory that allows donors to see exactly which charities meet best practice standards.

The Principle Trust Among First Charities to Adopt New National Fundraising Code

Why This Matters

Fundraising is the lifeline of our charity – it’s how we provide free respite breaks for children and families across Yorkshire facing:

✔ mental health challenges
✔ trauma or abuse
✔ disability or serious illness
✔ poverty or hardship

With demand for support continuing to grow, we know how important it is that supporters feel confident in how their generosity is used. Becoming an early adopter of the updated code is another step in showing we take that trust seriously.

Over the coming weeks, you’ll start to see the Fundraising Regulator’s refreshed logo across our digital and printed materials, reinforcing our pledge to safe, ethical and responsible fundraising.


A Message from Our Founder

“We’re proud to be among the first charities to sign up to the new Code of Fundraising Practice.
Maintaining the highest standards is central to how we operate, and this step reinforces our long-standing commitment to transparency and trust.

Our supporters deserve complete confidence in how their donations are managed. By adopting the new code at the earliest opportunity, we’re ensuring our fundraising remains safe, ethical, and aligned with national best practice.”
— Mike Davies MBE, Founder of The Principle Trust


A Shared Commitment

This isn’t just an administrative update – it’s a statement.

A statement that says every donation matters.

A statement that says families can trust the help they receive.
A statement that says supporters can feel confident that their kindness is handled with respect and care.

We’ll continue to lead with transparency, compassion and accountability, because children and families across Yorkshire deserve nothing less.


Want to learn more about how your support makes a difference?

Visit: www.theprincipletrust.co.uk
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